Закроем задолженности по учебе

Заказать решение теста "Иностранный язык в профессиональной деятельности"

Read the description of several Apple products.

The Macbook is a hugely popular product at the moment, but it’s unlikely to gain any more market share.

The iPhone has been selling well, and there’s all indication that the sales are going to grow further.

The iPod is a product that used to be popular in the past but now very few people buy it. Moreover, it’s believed that the sales aren’t going to increase.

The Apple TV isn’t selling well nor is it making much profit at the moment because there are other competitors. However, many experts agree that the demand is going to be higher in the future.

How much investment does each product need? Why?
What makes services different from goods is that …
Match the letters of PEST to their meanings:
Marketing implementation …
Put the stages of benchmarking in the correct order:
(two words) … means developing communication strategies that bridge cultural differences and effectively communicate the brand's value proposition in a way that resonates with diverse target audiences.
Companies can’t store and inventory services because of their … .
(one word) ... is the final stage of the PLC during which sales fall rapidly.
The English language …
By incorporating English in their brand names, slogans, and marketing materials, companies can create …
The objective of the PEST analysis is …
Match the examples of words to the way they have been borrowed.
(one word) Measuring and comparing performance of a company, product, or service against similar entities in the same industry is called …
(two words) Proven methods or strategies that have demonstrated exceptional results in a particular industry are called …
Braniff Airlines got in trouble in 1987 when it promoted its new leather seats in Mexico with the same campaign it used in the United States: “Fly in leather.” While the Spanish translation, “Vuela en cuero,” was alright throughout much of Latin America, it had a different meaning in Mexico, where the expression translated as “fly naked.” The promotion may have appealed to some flyers, but it was far from the message the airline intended to send.

What should the company have done before launching the campaign?
Put the stages of marketing research in the correct order:
A marketer can …
In marketing, sampling …
(three answers) … are examples of industrial goods.
Imagine you are running a startup that sells organic beauty products online. To promote your products and attract customers, you spend money on various marketing activities such as online ads, social media promotion, content marketing, and SEO.

In a specific month, you spent:

$5000 on Google Ads
$3000 on VK Ads
$2000 on influencers
$1000 on content creation for your blog
$1000 on SEO

During this month, you managed to acquire 200 new customers.

What is the customer acquisition cost?
Adapting marketing messages and materials to suit the local language, culture, and preferences of the target market is called …
(two words) Measuring and comparing performance of a company, product, or service against similar entities in the same industry is called …
. … data is information collected by or for an organization to address that organization’s specific research question or needs
The SWOT analysis stands for …
You are a marketing manager with a Dubai-based company. The company has recently launched a new product. It is a black facial mask for men. The project’s team lead is asking you to prepare a report on how well the mask is doing.
How are you going to assess the performance of the black facial mask for men?
(one word) The quality of not being physical is called …
By studying social networks such as Facebook, Instagram and X (formerly Twitter), …
(two words) Identifying the most appropriate communication channels and platforms to reach target audiences in each market is called …
. ... is the written document or blueprint for implementing and controlling an organization’s marketing activities related to specified marketing strategy
… is an ever-evolving field, and it's important to continuously learn and adapt.
The physical things that people buy for personal use or for business are called … .
The objective of the BCG analysis is …
(two words) Gathering relevant information to identify trends and patterns is called …
Low growth, low share businesses and products are called … .
Put the stages of the product life cycle in the right order:
(three answers) The terms … are related to benchmarking.
(three answers) The marketing terms … are used in Russian without translation.
You will be able to … if you know a foreign language.
Match the terms to their definitions:
(two words) Conducting a study to gain insights into the target audience, their needs, behaviors, and preferences is called …
(two words) Assessing the effectiveness and efficiency of a company's operations and processes is called …
(three answers) The research plan includes …
(one word) One of the criticisms of the marketing mix is that it is … rather than consumer-oriented.
(two answers) What makes services different from goods is that …
Match the terms to their definitions:
(two words) To succeed in an international market, make sure you … . This means you want to open up your mind to new ideas. This way, you’ll be able to work out inclusive campaigns.
Put the stages of the product life cycle in the right order:
Match the terms to their definitions:
Before entering a foreign market, it’s essential to research its key indicators such as GDP, population trends, income levels, and market growth rates.
This description is about …
(two words) Standards or reference points used as a comparison for measuring performance are called …
Let’s say you own a subscription-based streaming service. On average, customers stay subscribed to your service for 3 years. They pay $10 each month. The cost to service a subscriber each month is $2.

What is the customer lifetime value?
Put the stages of marketing research in the correct order:
(one word) In marketing, we can use the term … to describe both services and goods.
. … are necessary parts of a marketing plan.
Put the steps for taking a company abroad in the right order:
(two words) Demonstrate your … ! Learn about the local culture and draw upon it to develop marketing campaigns. It’ll help avoid misunderstandings and offence.
Strategic planning is …
(one word) The physical things that people buy for personal use are called … goods.
… is an ever-evolving field, and it's important to continuously learn and adapt.
Match the research approaches to their descriptions:
(two words) Standards or reference points used as a comparison for measuring performance are called …
(five answers) … are necessary parts of a marketing plan.
(one word) Companies can’t store and inventory services because of their … .
(two words) In BCG analysis, businesses and products that have a high market share but low growth potential are called …
(one word) When the sales of a product are highest, it is called the … stage.
The objective of the BCG analysis is …
“I’m learning a lot about the people who use the products of the company. I’m doing face-to-face interviews with them. I’ve also developed some questionnaires, I’ve been sending them out on social”.
Which service is the marketer providing?
In BCG analysis, businesses and products that have a high market share but low growth potential are called …
The terms … are related to benchmarking.
The term "Key performance indicator (KPIs)" means ….
To succeed in branding, companies should …
Suppose you own an online bookstore. You sent out an email campaign to 5000 of your subscribers, promoting a new collection of books. After the campaign, you noticed that 250 of those subscribers made a purchase.

What is the conversion rate?
You’re a marketer for a Moscow-based business. You’ve been selected to attend a trade fair over in Hong Kong. It’s important for the company as they’re thinking of setting up a branch there soon.

What else do you think you should do while you’ll be staying in Hong Kong?
Match the terms to their definitions:
(two words) Determining the profitability and return on investment potential in the new market is called …
The quality of not being physical is called …
(two words) Proven methods or strategies that have demonstrated exceptional results in a particular industry are called …
According to hh.ru, … of marketers stated on their CVs they could speak English at a high level.
BCG stands for …
(one word) Identifying, anticipating and satisfying customer needs while making profit is called …
The SWOT analysis stands for …
(two words) “ … means developing communication strategies that bridge cultural differences and effectively communicate the brand's value proposition in a way that resonates with diverse target audiences”.
Match the research approaches to their descriptions:
In marketing, we can use the term … to describe both services and goods.
When your company is only beginning to … market, find out everything you can about the trade barriers, tariffs, taxation, intellectual property rights, and labor regulations.
Put the steps for taking a company abroad in the right order:
(four answers) The marketing mix originally included …